Introducing Integral OM – online marketing goes holistic

Prior to my current endeavor, I worked in the software engineering world for 12 years as a developer, manager, and analyst. I’ve been working as an online marketer since 2003, getting my start from a Denver online marketing agency that I hold in high esteem. And it’s not just that my wife heads up the PPC department… I still consider them a great partner and asset.

This journey of starting my own business has been one of the greatest undertakings of my life and I truly feel that I am on to something big. I have a vision for how to work with clients, selecting the clients I work with, and how I help their businesses grow. Our holistic online marketing approach that emphasizes that the whole is greater than the sum of its parts. As the company evolves it will transcend to become a true integral online marketing agency.

Maybe it’s partially my geeky math background resurfacing (note the mathematical symbol from calculus in our logo), but in this context, the definition of integral is the consideration of all that is essential for completeness. When developing an internet marketing strategy for clients, we consider multiple traffic sources (SEO, PPC, Blogging, Shopping Portals, Social Networks, Affiliate Marketing, etc) – some agencies only focus on one or two. We’ll find your tribe, deliver your message, and track the following:

• Where are you Customers coming from?
• What Keyword did they uses to find you?
• Did their Visit result in a Sale or Lead?

Our plans include implementing and/or monitoring analytics to determine campaign effectiveness. How is traffic evaluated? Are customers finding what they expect when they find your site – do they buy? How do we maximize the traffic we have? To be successful you need more than search engine results – you need holistic online marketing.

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We wish you much success!

Bryan Phillips

Integral OM