Mod Livin', Denver’s finest modern furniture store, is hosting a charity event in to benefit the Downtown Animal Care Foundation this Friday and we've decorated a puppy.

Vote for Magnetic Personality today!

It's been over 20 years since I've actually had any sort of art project deadline, so when Jill Warner (business neighbor and co-owner of Mod Livin') asked me to decorate a polyethylene Eero Aarnio puppy for charity, both my wife and I thought I was crazy for considering it. The reality for so many of us with our own businesses, spouses, kids, mortgage, etc., the availability for projects like this becomes more challenging each year. After fulfilling my weekly priorities for the family and business, I generally try to use all remaining cycles for reflection, relaxation, recreation. Oh yeah, I'm also supposed to be working on this website… Jill is passionate and persuasive!

We chose our neighborhood carefully and made a commitment to become more involved with the community. The puppy project was presented as an opportunity to do just that as well as exercise my right brain. It was coated in Plasti-dip to help the paint adhere and then coated with 2 coats of magnetic paint. The magnetics are so strong my fingers hurt the next day from trying to pull the little buggers apart. My favorite aspect of this puppy - if you don't like how it's decorated - it's easy to change. Special thanks to my wife Mindy for her patience with my time and helping wiht the final touches. The auction supports a great local cause and will be a great party, so come down to the Fax and make a bid and check out Mod's amazing showroom of mid-century modern furniture and accessories!

Best In Show
Friday, March 28th 7pm - 11pm
Mod Livin' Showroom at
5327 E. Colfax Ave.

Emcee
Shaul Turner from Fox News will emcee the event!

Music
dj p-funk will be spinning downtempo and deep house beats on the turntables.

Great Food

The Dish Bistro

Mezcal and Rock Bar's Sean Yontz

Beer

FLYING DOG BREWERY

For my friends, colleagues, family, and clients, you may or may not know that I've been working on my own in the field of online marketing for the past 18 months. Of course, I've been working as an online marketer since 2003, getting my start from a Denver online marketing agency that I hold in high esteem. And it's not just that my wife heads up the PPC department… I still consider them a great partner and asset.

Luckily, I have been able to sustain myself through word of mouth references, but not having my own site has created a small challenge in selling my services to new clients. Clients and prospects want to see a website that not only describes my philosophy and services but one that also proves how well I rank in the search engines, links to my portfolio, etc. I absolutely wanted to build a site, but it has simply been a matter of priorities. I am sustained by clients – I don’t get paid when I’m not doing client work. Also, as this field evolves, a large amount of time and a fair amount of money is required to stay relevant and up-to-speed on industry changes.

This journey has been one of the greatest undertakings of my life and I truly feel that I am on to something big. I have been working in this industry long enough that I truly feel I have a vision for how to work with clients, selecting the clients I work with, and how I help their businesses grow. You could say I have a holistic online marketing approach, a common, yet ambiguous philosophy that emphasizes that the whole is greater than the sum of its parts. To better define my evolving philosophy would be to describe it as integral online marketing.

Maybe it’s partially my geeky math background resurfacing, but in this context, something integral is something essential for completeness. When developing a strategy for clients, I consider multiple traffic sources (SEO, Shopping Portals, PPC, Social Networks, etc) – some agencies only focus on one or two. My plans include implementing and/or monitoring analytics to determine campaign effectiveness. How is traffic evaluated? Are customers finding what they expect when they find your site – do they buy? How do we maximize the traffic we have? To be successful you need more than search engine results – you need integral online marketing.

I've been using my experience to help my clients grow their online businesses. Now I am using that experience to grow Integral OM. As this site grows, I will share the processes and techniques I use to build this site and increase web traffic. I will use various online mediums such as search engine optimization, social marketing, and other surprises. I will also show you how I measure success on search results pages and use web analytics to show traffic improvements. I intend to present these techniques, tips, and experiences through blog posts and video presentations. It is my way of sharing, educating, and contributing to the community that has done so much for my career.

I like to think I have coined the phrase 'integral online marketing' but it’s no big thing if someone has beat me to it (that would not be integral). If you come across my site and want to use it on your site, feel free to link to www.integralom.com! In the meantime stay tuned for great tips and more of what is integral to your online marketing.

I wish you great success and happiness!
Bryan Phillips
Integral OM