Online Marketing Activites
Custom Online Marketing Strategy
Our holistic online marketing strategy will give you a blueprint for taking your online marketing efforts to the next level. We’ll use our knowledge of your site, target market, and competition to lay out a plan to significantly increase visitors, leads & sales. Your customized online marketing strategy will include one or more of the following ways to reach your customers:
- Search Engine Optimization
- Pay-Per-Click Marketing
- Social Marketing (Web 2.0)
- Email Marketing
- Affiliate Marketing
- Web Design/Usability
Basic SEO Review
Search engines have programs (aka spiders) that are responsible for finding & indexing web pages for any given domain. We’ll make sure that all of your key pages are found & indexed by ensuring your site architecture is SEO solid & spider friendly.
Once the search engines index your key pages, you obviously want them to rank for your key terms. We address on-page content such as body text, Title Tags, Meta Descriptions, headers, etc. for opportunities to help your key pages rank for your desired keyword phrases.
Keyword Research
Our keyword research will identify keywords or key phrases that deliver the most targeted traffic to your site – the terms people use to search when they’re ready to buy, sign up, etc. We’ll evaluate your current positioning for these key terms and provide recommendations for ways to increase your presence in search engines when people search for these terms.
Baseline Keyword Report
This report shows how you currently stack up against the competition. We’ll evaluate your current search ranking for the keyword terms indentified in our Keyword Research as well as the positioning of your top competitors.
Web Analytics Review
All online marketing efforts should be measured to determine ROI. Do you know where your web site traffic comes from? Which sources are the best at leading to sales? How to improve your presence there? We’ll look at your current traffic sources and establish a baseline to build upon. We’ll identify the best sources of traffic that you’re currently receiving as well as opportunities to improve traffic numbers from the sources that will generate more business for you.
User Experience Review
We take your customers perspective as they would experience your site whether you are offering a product, newsletter signup, registration form signup, etc. and document our experience through your website. We then provide you with recommendations for things to do on your site to improve the visitor experience and increase your conversion rate.
Increasing targeted traffic to your website is relatively easy for our team but your visitors will bounce (hit the back button) if they don’t establish an emotional connection within the first few seconds of landing on your site. We provide suggestions to improve your content to capture the attention of your visitors that lead to higher conversion rates for leads and sales. We believe that you should always be testing content to maximize the traffic you already have. Ask us about using Google’s Web Optimizer for testing content.
Social Marketing Review
What’s the deal with Twitter & Facebook? These along with many other social media sites are becoming more and more popular every day, but do you have a presence in these areas of the market? Our review will look at your current strategy (if you have one) and will provide suggestions for ways to best use these mediums to build your brand.
One-on-One Consulting Time
Each audit includes an hour of one-on-one time with our team of experts. Conference calls can be used for detailed report reviews, question and answer sessions, or to talk about changes that you’ve already begun to implement. If you’re in the Denver Metro area, we try do this in person.
